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July, 22

Tuscany at Expo: an initial evaluation

Last day of Tuscany in Shanghai. Regional stand was one of the most visited


July, 16

The day of the Tuscan Health

The Regional Conference on Health at the Hilton Hotel in Shanghai. 70 businesses on mission to China

The Tuscany at Shanghai Expo

Tuscany regional government will take part to the Shanghai World Expo from the 8th of July to the 22nd of July with an exhibition space of 190 square metres: a participation conceived as an operational platform with the aim of attracting the attention of chinese and international visitors and of creating a strong partnership with the Asian Country, in order to facilitate the institutional and economics relationships between the two countries.

The set up of the Tuscan stand is characterized by a video-installation concerning the theme of renewable energies and sustainable development, a work created by Oliviero Barbieri, photographer and video artist of international reputation. A realization that mixes together historical and artistic tradition, innovation and quality of life that belong to Tuscany. Three features that are in synergy with “Better City, Better Life”, the theme of the Shanghai Expo.

The promotion of Tuscan excellences at the Expo is not limited to the presence in the pavillion. Toscana Promozione, nominated by Tuscan Regional Government for the coordination of the Tuscany presence at the Expo, has created a programme of events concerning three themes: the life sciences and the healthcare; the pleasure and the taste of life, the quality of the life; the culture and the innovative technologies. A programme that will guarantee a tuscan presence that will go over the 15 days of institutional participation and the physical space of the Expo. The events have been planned with a multi-year purpose, with the aim of creating a collaboration between the two countries.  

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Toscana Promozione
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